With social media being highly curated and polished, we don’t talk enough about what goes on behind the scenes—especially as designers.
So, here's to a new year of sharing unfiltered work in progress!
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Ghost is a powerful tool with a ton of features. We keep quality high across the board by taking a holistic approach. Often, a project that starts with "let's add a few input fields" ends in a redesign of the entire area.
That might set off your scope creep alarm bells—and yes, it's always a delicate balance. But whenever we touch a part of the product, we expect to challenge the current state and improve it if we can. This mindset has kept design debt low and helped shape a product people genuinely love. A major enabler of this approach is that designers code, so the overall velocity of the team isn’t significantly impacted.
A recent example: we added a long list of social media fields to the profile modal. The existing layout wasn’t suited to accommodate them, so we redesigned it as a much more efficient, scalable tabbed modal.
Last week I designed a feature image for a Ghost changelog post to announce a new feature. Here's a behind-the-scenes look at the starting and ending point in a single Figma file.
While I think I have a structured mind, my Figma files are messy. Each canvas is a direct reflection of my thought process — a digital piece of paper where I can explore without constraints.
