Ghost is a powerful tool with a ton of features. We keep quality high across the board by taking a holistic approach. Often, a project that starts with "let's add a few input fields" ends in a redesign of the entire area.

That might set off your scope creep alarm bells—and yes, it's always a delicate balance. But whenever we touch a part of the product, we expect to challenge the current state and improve it if we can. This mindset has kept design debt low and helped shape a product people genuinely love. A major enabler of this approach is that designers code, so the overall velocity of the team isn’t significantly impacted.

A recent example: we added a long list of social media fields to the profile modal. The existing layout wasn’t suited to accommodate them, so we redesigned it as a much more efficient, scalable tabbed modal.